GE Healthcare Mobilizes Change with Allocadia
“Allocadia is about visibility and transformation, enabling our team to execute and make investment decisions. Fundamentally, it’s about attracting the right investments and proving return.”Glenn Thomas, CMO
Supper Club Chats: Nancy Weintraub from Juniper Networks
We sat down with Nancy Weintraub, Senior Director, Marketing Demand, Analytics and Information at Juniper Networks this year at Sirius Decisions in Austin to chat about her experience with Allocadia and how her team can now Run Marketing more efficiently thanks to the platform.
Allocadia - Why Now
The time to change is now. The answer is Marketing Performance Management (MPM).
Using MarTech to Measure ROI: An Interview with Box VP of Marketing, Lauren Vacarello
Box’s VP of Marketing, Lauren Vacarello, joins us to talk about how she and her team use marketing technologies to measure the return on their marketing investments. Hosted by Allocadia VP of Marketing, Sam Melnick.
Customer Testimonial: Sean Hiss, Equinix
Sean Hiss, Director of Marketing Operations at Equinix, talks about how Allocadia gives his team one platform to do collaborative financial planning in a marketers’ language, plus have real-time reporting and visibility across their global organization. See Also: Sean’s advice to marketers on how they can #RunMarketingBetter Sean’s 4 Tips...
Customer Testimonial: Danielle Evangelista, FireEye
Danielle Evangelista, Marketing Operations Analyst at FireEye, talks about how being able to share a wealth of information about budget gives her the opportunity to be a trusted advisor to marketers and empower them to tell the story of their investment. See Also: Danielle’s advice to marketers on how they...
Customer Testimonial: Kory Himmer, Bitsight
Kory Himmer, Senior Manager of Marketing Operations at Bitsight, talks about how Allocadia helps his company run marketing by understanding their investments and predicting outcomes better.
Customer Testimonial: Carey Rutigliano, Hortonworks
Carey Rutigliano, Director of FP&A at Hortonworks, talks about how Allocadia has helped his team solve a budgeting challenge, improve alignment within the organization, and prove business impact. See Also: Webinar featuring Carey: Why & How to Break Down the Wall Between Marketing and Finance Hortonworks Case Study
Customer Testimonial: Tim West, Box
Tim West, Senior Manager of Marketing Operations at Box, talks about how Allocadia motivates its marketers to run marketing better because it provides the framework for an ROI measurement that had never been possible before. See Also: Tim’s advice to marketers on how they can #RunMarketingBetter
Customer Testimonial: Gina Reese, Hortonworks
Gina Reese, Senior Marketing Operations Manager at Hortonworks, talks about how her team uses Allocadia to allocate budget at a campaign level which helps them be more accountable and determine ROI. See Also: Gina’s advice to marketers on how they can #RunMarketingBetter Hortonworks Case Study Gina’s colleague Carey Rutigliano, on marketing budgets from...
Words of Wisdom from Marketers who #RunMarketingBetter
What does it mean to Run Marketing Better and how can you level up your own organization? Hear thoughts and advice from marketing leaders at Box, Hortonworks, Equinix, National Instruments and FireEye. See Also: Tim West, Box – Customer Testimonial Gina Reese, Hortonworks – Customer Testimonial Helena Lewis, National Instruments...
Customer Testimonial: Helena Lewis, National Instruments
Helena Lewis, Chief Marketing Operations and Technology at National Instruments, talks about how transparency into how her team is spending, down to a campaign level, not only gives her visibility and insight but drives better decisions. See Also: Helena’s advice to marketers on how they can #RunMarketingBetter National Instruments Case Study Marketing...
Customer Testimonial: Zoe Marquardt, National Instruments
Zoe Marquardt, Marketing Investment Programs Manager at National Instruments, talks about how Allocadia makes her job easier. By improving the experience for budget editors, she is also improving the data that she is feeding her stakeholders. See Also: National Instruments Case Study How National Instruments Revamped Marketing Planning
Customer Testimonial: David Cohen, Palo Alto Networks
David Cohen, VP Business Planning at Palo Alto Networks, talks about how Allocadia has reduced the time his marketing team spends managing their budgets by 66%.
Customer Testimonial: David Schermbeck, Red Hat
David Schermbeck, Business Analyst at Red Hat, talks about Allocadia helps his company run marketing better by giving marketers more time to do marketing. See Also: Microsoft & Red Hat: Two Very Different Journeys to Marketing ROI
Customer Testimonial: Jorge Garcia, Akamai Technologies
Jorge Garcia, Senior Manager of Marketing Technology at Akamai Technologies, talks about how Allocadia helps his company run marketing better by increasing visibility into spend and finding ROI.
Allocadia Customer Testimonial: Jeremie Audran, Hitachi Vantara
Jeremie Audran, Director of Global Marketing Operations at Hitachi Vantara, talks about how Allocadia helps his company run marketing better and get to ROI by connecting plans and results. See Also: Case Study: Hitachi Vantara Advanced Case Study: Hitachi Vantara