Use Case: Marketing Planning

Reduce the complexity of marketing planning & budgeting

“Coming from a world of spreadsheets to a tool that actually allows me to have visibility and insight into what’s going on in the world is invaluable. Transparency drives better decisions.”

Helena Lewis, Sr. Group Manager, Global Marketing Operations & Technology

Challenges Marketers Face


Spreadsheet chaos

Spreadsheets lead to issues like version control, massive excel files and multiple approaches to the same process.


Past performance is missing

Spend is less effective if last year’s performance isn’t taking into account when making decisions on this year’s investments.


Missing the forest for the trees

Inability to roll up all plans and budgets leaves marketing blind to whether they are set up to meet their goals.

Nearly half (47%) of CMOs still depend on basic budgeting methods that roll last year’s budget into the next financial period or incrementally apply a percentage increase or decrease to last year’s budget. Budgeting immaturity presents significant risks to CMOs.

Gartner, CMO Spend Survey

With Allocadia, marketers are able to:

Put spreadsheets to shame with a flexible solution for all plans and budgets.

Create plans that align with company objectives and forecast revenue impact.

Ensure the optimal investment mix across all dimensions of the marketing plan.

Collaborate on plans and budgets by inviting the right people to the right plans.

Create the right data structure so once the plan is executed valuable insights are produced.

Marketer Benefits


Save time

Ditch spreadsheets and create plans and budgets in a simple, consistent and streamlined way.


Prepare for success

Make the best decisions in advance by knowing the impact of the plan and budget.


Have confident conversations

Empower executives to support decisions by showing control over strategy and investments.

Learn how our customers Run Marketing