Marketing Planning
The marketing planning and budgeting processes are complex and time consuming.
Marketing organizations struggle with spreadsheets, PowerPoint slides, and borrowed tools designed for non-marketing purposes.
Run Marketing to Achieve Growth
Allocadia’s six use cases are uniquely positioned to enable marketers to master the Run side of marketing, the operational arm, and seamlessly connect to execution or the Do side of marketing.
This allows CMO’s and their team’s to take advantage the business process of run marketing to achieve greater growth and business impact.
Allocadia partners with CMOs, marketing operations and their teams to solve these pains
Strategic Alignment
Marketers often struggle to align their plans with business strategy.
When plans don’t support strategic goals, marketing leaders fail to connect their team’s activities to the businesses’ interests, putting their budget at risk.
Spend Management
Marketing must know how much to invest, how much has been spent, where and when it has been spent, and how much is left.
Without answers to these simple questions, the CMO will lose the confidence of other C-level executives.
Workflow Efficiency
The average marketing organization has over 90 technologies, creating siloed and fragmented workflows for their employees.
Marketers need to reduce time on manual processes and dedicate their time to more strategic activities.
Data Connectivity
Data is a competitive differentiator, but disconnected and siloed data leads to poor decisions.
Marketers that overlook the importance of connecting disparate data lack the ability to create proper insights for their organization.
Marketing Measurement
Most marketers use disconnected systems and spreadsheets to measure performance and make decisions.
They must measure their investment and activities’ impact, but without timely and accurate data, they can’t.