Allocadia Webinars
Webinar Series: Designing the Marketer’s Data Set for Better Execution
In this three-part webinar series, we’re discussing what separates the average marketing organization from the best in the world. From our work with hundreds of marketers from organizations like Microsoft, Signify, General Electric and more, we’ve learned it’s not solely about the best creative campaigns or highly efficient execution – the best marketing organizations excel by first...
The Marketer's Dilemma: When to Use ROI vs Attribution
Marketers must be able to confidently invest in programs that drive impact for their organizations, but what tools do they have to guide these decisions? The answer lies in their data, but does this come from ROI assessments, attribution models or a combination of the two? Many marketers may choose...
The Marketing Operations Efficiency Formula
Every marketer needs more time in their day. The pressure to drive impact keeps increasing, but it is a struggle to find the time to complete to-do lists. Not to mention finding money in the budget to execute on your creative ideas! How do we buy back more time and...
How Marketing Ops Translates Strategic Goals into Tactical Plans
Marketing Operations is the quarterback during planning season – they have the data to know what we need to do and the knowledge of our financial, people, and time resources to determine how we’re going to do it. But having the right data is just the first step to a...
How Marketing Ops Can Maximize Event ROI
If you’re a marketing ops pro consumed with improving operational efficiency and driving revenue at events, then this webinar is for you. Events are a massive part of a marketing plan. They take considerable time, money and people to execute successfully and drive pipeline and revenue from. But have ever...
Managing Your Marketing Spend In-Quarter
Learn how to better manage your budget when you’re knee-deep in program execution. Each year, as marketers, we spend planning season fighting for more budget, determining the best programs to invest in, and figuring out how to hit our goals. Once the quarter begins, chaos can reign. Budgets get increased...
Solving the Mystery of ROI
For most of us, Marketing ROI can be a bit of a mystery. In this webinar, we pinpoint exactly what’s so mysterious about it, share how the best marketing organizations are tackling it, and get you started on your path to solving it. Sam Melnick, VP of Marketing, and Jocelyn...