Customer Interviews

Marketing Planning Master Class: Ken Evans from Fuze
Ken Evans leads an award-winning Marketing Ops function at one of the world’s fastest-growing B2B tech companies: Fuze. Hear his best recommendations for marketing planning tools & techniques. Also see our blog post based on the the interview with Ken: How Fuze Got Their Marketing Planning Groove Back
How I Plan: Cal Gibbons of Land O'Lakes
As a Marketing Systems Administrator, Cal Gibbons has a unique outlook on strategic marketing planning. Here's how he puts it to use at $14B agricultural co-operative Land O'Lakes!
Podcast: #RunMarketing Like a Submariner
Are you running your marketing organization like a submariner? I recently welcomed Bryan Semple, CMO of SmartBear, to our Marketers Count podcast. I’m always inspired by talking to modern marketers like Bryan and hearing about the strategies they’re using to make an impact in their organizations. While Bryan’s now leading marketing for...
Why Every Marketer Should Celebrate MPM Excellence: Q&A with an Industry Pioneer
In commemoration of the inaugural #RunMarketing Awards, we sat down for a chat with Laura Patterson, Co-founder and President of VisionEdge Marketing. Laura is among the first pioneers in Marketing Performance Management (MPM), which is what these awards are all about. Her expertise is deep: she’s been writing and researching on MPM...
How Tyler Douglas Runs Marketing Like an Entrepreneur
We set up shop in my one bedroom apartment, and I would get out of bed each morning, wondering if this was going to work. I was taking a big risk — I was starting a software company without software — but I kept pushing forward. When Tyler Douglas sets...
How Susan Vanin Runs Marketing Like a Relay Racer
Crouched low to the ground, you feel the sweat bead on your forehead as the toes of your shoes dig into the track. The starting gun cracks like a whip beside you and you GO, muscles instinctively launching you forward, baton gripped tightly in your hand. You power around the...
How Thao Ngo Runs Marketing Like a Soccer Pro
We were down two players, and the other team was younger, faster, and better. We talked to each other on the pitch, kept a tight formation, and held our heads up high. You can’t always win, but you’ve got to work together to give it everything you have. When Thao...
How Lori Aizer Runs Marketing Like a Globetrotter
Looking out of the tiny airplane window, I could see my hometown disappear beneath the clouds. I had researched and planned for this, but nothing really prepares you for touchdown in a totally foreign land. Sitting in one place doesn’t work for Lori Aizer. She caught the travel bug early...
How Scott MacGregor Runs Marketing Like a Film Director
You sit down after a long day at work and turn on the TV. You watch a movie that makes your heart soar, then makes you cry. How can a film make you feel so much? How can it tell a story so convincingly? There’s a lot that happens behind...