Company News

Strong Customer Value Realization drives more than 175% Year-over-Year Growth for Allocadia
Enterprise marketing organizations continue to achieve success by embracing Marketing Performance Management September 16, 2019 — VANCOUVER — Allocadia, the creators of the Run Marketing movement and pioneers of Marketing Performance Management (MPM), announced strong fiscal year results, delivering more than 175% year-over-over growth in new customer revenue. Growing recognition...
New Research from Allocadia Finds Only 21% of Companies Able to Fully Measure Marketing’s Contribution to Revenue; High-Growth Firms 3X More
New original research reveals the industry’s maturity level of Marketing Performance Management Allocadia, leaders in Marketing Performance Management (MPM), today announced the availability of the Allocadia 2017 Marketing Performance Management Benchmark Maturity Study. This new original research reveals how companies run the business of marketing today, and serves as a benchmark...
Allocadia Connect Creating ROI Insights for Global Enterprises
Customers connect marketing data and workflows with Allocadia to improve marketing performance May 6, 2019 — VANCOUVER — Allocadia, the creators of the Run Marketing platform, today announced strong customer value from, and adoption of, its Connect solution. More than 85% of Allocadia customers, including Akamai, Commvault, Box, GE Digital,...
New Research from Allocadia Finds Only 21% of Companies Able to Fully Measure Marketing’s Contribution to Revenue; High-Growth Firms 3X More
Allocadia, leaders in Marketing Performance Management (MPM), today announced the availability of the Allocadia 2017 Marketing Performance Management Benchmark Maturity Study. This new original research reveals how companies run the business of marketing today, and serves as a benchmark for organizations to compare against. The results of this research will be analyzed...
2018: Year of Allocadia Achievements
Our mission at Allocadia is to bring confidence to every marketer in the world, to give them certainty that they are making every dollar count. Marketers have more responsibility than ever to prove their impact on the business, and we want to empower you to achieve this goal! As we...
Building on Strong Momentum, Allocadia Adds SVP of Customers & Revenue
December 5, 2018 — VANCOUVER — Allocadia, the industry’s leading Marketing Performance Management (MPM) platform, today announced that Jocelyn Brown has been promoted to SVP of Customers & Revenue. In this new role, Brown will oversee the sales, marketing, customer success and partner organizations, improving alignment to drive an even...
Allocadia Announces Key Milestones 2018
VANCOUVER, BRITISH COLUMBIA–(Marketwired – Jan. 17, 2018) – Allocadia, leaders in Marketing Performance Management (MPM) technology and creators of the #RunMarketing movement, today announced $25 billion in global marketing budget dollars have been managed through its award-winning platform by over 10,000 marketers, demonstrating the rapid growth and adoption of MPM among organizations....
Allocadia Named to the 2018 Ready to Rocket List for Strong Growth
We’re excited to share that Allocadia has been named to the 2018 “Ready to Rocket” list, which profiles technology companies with the greatest potential for revenue growth in the coming year. The listing is compiled by Rocket Builders, a management consulting firm servicing the technology industry. The 16th annual recognition...
Allocadia and Sojourn Solutions Partner to Help Organizations Optimize Marketing Performance
Allocadia, leaders in Marketing Performance Management (MPM) and creators of the #RunMarketing movement, today announced a partnership with Sojourn Solutions, experts in marketing operations, strategy and technology. The new alliance will help organizations think beyond campaigns and programs to optimize their impact on the business and the performance of their marketing...
Marketing ROI in an Age of Budget Cuts
There are many paths to marketing ROI. Finding yours is more important than ever. In 2014, I was working at IDC as an analyst covering the CMO and marketing operations functions. We worked with some of the largest B2B marketing organizations in the world. Some of the most frequent questions...
Allocadia Earns Finalist Nod in Technology Impact Awards & We Want to Pay it Forward!
We’re proud to announce Allocadia is a finalist in the 2017 Technology Impact Awards, the largest and longest-running technology award program in BC. We’re in the running for the Community Engagement Award, recognizing companies that embrace corporate social responsibility. By engaging their employees, winners of this award are focused on...
Allocadia launches Customer Journey Insights to Enable Marketers to Optimize Investments Throughout the Customer Buying Journey
Allocadia, leaders in Marketing Performance Management (MPM) and creators of the #RunMarketing movement, announced today a new Customer Journey Insights solution available immediately in their MPM cloud software platform. Forrester reports only 13% of companies are able to prioritize the customer journey over functional silos in their structure.1 These new capabilities from Allocadia...
Allocadia Announces Winners of 2017 RunMarketing Awards
Thursday, September 28, 2017 — VANCOUVER — Allocadia, leaders in Marketing Performance Management and creators of the #RunMarketing movement, today announced the winners of the 2017 RunMarketing Awards. This award program celebrates Marketing Performance Management (MPM) champions who run the business of marketing. “The RunMarketing Awards are a fantastic opportunity to celebrate the operational work...