Infographic: Planning Your Marketing Investments
Originally from IBM’s THINK Marketing blog
Allocadia Infographics
Infographic: Maximizing Your Marketing Plan's Revenue Impact
Originally from IBM’s THINK Marketing blog
The Impact of Efficiency
Infographic: 4 reasons to make efficiency a priority of your strategy this year.
5 Steps to Growing your Marketing Performance
Nurture your marketing investments and see your results flourish. Today’s marketers are responsible for more than ever before. They’ve transitioned from a brand and agency role to having responsibility for the full customer experience. Extra responsibility brings extra pressure to demonstrate impact and drive revenue. Allocadia gives you the fullest possible...
Allocadia for the Marketer
How Marketers will benefit from Allocadia Marketers come in many stripes: events, email, social, outdoor, print, etc. What they all have in common is a target audience, a tactical toolbox, and a budget. Read this tip sheet to find out how Allocadia helps Marketers reach their goals. Excerpted from: Allocadia Top...
Allocadia for Marketing Ops
How Marketing Operations professionals will benefit from Allocadia Marketing Operations plays a critical role in building alignment across teams, processes and programs in the marketing organization. Read this tip sheet to find out how Allocadia helps Marketing Ops professionals reach their goals. Excerpted from: Allocadia Top 5 for 6: How the Top...
Allocadia for IT
How IT professionals will benefit from Allocadia IT is the steward of your corporate technology infrastructure. Read this tip sheet to find out how Allocadia helps IT professionals reach their goals. You can read more about security and Allocadia here. Excerpted from: Allocadia Top 5 for 6: How the Top 6 Most Influential...
The Top 3 Things Marketers Can Do to Solidify Their Relationship with Finance
As marketers, how can we build a better bridge to our colleagues in Finance? Marketers have much to gain when they align with the Finance organization, but members of the two departments don’t always know how to work together. In this infographic, we present the top three things marketers can...
3 Essential Conversations Between the CMO & CFO
What can Marketing and Finance leaders talk about to achieve better alignment? Strong CMO-CFO alignment can bring a host of advantages to both Marketing and Finance organizations. But this harmony isn’t always easy to achieve. By nature of their roles, the two groups often see the world in very different...
Allocadia for the CFO
How the CFO will benefit from Allocadia The CFO owns the company’s official financial position, and seeks to be a strategic partner with all other departments. Read this tip sheet to find out how Allocadia helps CFOs reach their goals. Excerpted from: Allocadia Top 5 for 6: How the Top...
Allocadia for the Marketing Leader
How the Marketing Leader will benefit from Allocadia The Marketing Leader – head of a region, brand, or channel – shares many of the same responsibilities as the CMO, only for a smaller scope. She’s accountable for her team’s performance and contribution to the company, and needs the resources and...
Allocadia for the CMO
How CMOs benefit from Allocadia The CMO has to stand up and prove how Marketing acquires new customers, drives revenue, and in many cases turns customers into loyal and vocal advocates. That means building a high-performance team and equipping it with the right tools and information to deliver impact —...