Featured Resources

Allocadia: Bringing confidence to every marketer in the world.
Our vision at Allocadia has always been to build a world where marketers make every dollar count and solve the big problem of Marketing ROI. The starting point behind achieving this was helping marketers manage their marketing investments, and we have dramatically extended our product since then to become the Run Marketing...
Strong Customer Value Realization drives more than 175% Year-over-Year Growth for Allocadia
Enterprise marketing organizations continue to achieve success by embracing Marketing Performance Management September 16, 2019 — VANCOUVER — Allocadia, the creators of the Run Marketing movement and pioneers of Marketing Performance Management (MPM), announced strong fiscal year results, delivering more than 175% year-over-over growth in new customer revenue. Growing recognition...
Webinar Series: Designing the Marketer’s Data Set for Better Execution
In this three-part webinar series, we’re discussing what separates the average marketing organization from the best in the world. From our work with hundreds of marketers from organizations like Microsoft, Signify, General Electric and more, we’ve learned it’s not solely about the best creative campaigns or highly efficient execution – the best marketing organizations excel by first...
3 things to consider when changing your data strategy
Change is inevitable. This undeniable truth is something a forward-thinking marketing leader needs to keep in the back of their mind always. There are going to be changes in their market, with their technology, people shifting roles and a multitude of other developments ranging from disruptive to minute. But a...
Zee Jay Digital and Allocadia Form Strategic Partnership
Joint team will enable marketers to enhance performance management capabilities VANCOUVER, British Columbia; PROVIDENCE, R.I. (August 13, 2019)—Zee Jay Digital today announced it has entered a strategic partnership with Allocadia, the industry’s leading marketing performance management (MPM) platform provider. Allocadia helps marketers plan strategically, invest with purpose, measure performance and...
Allocadia Wins MarTech Breakthrough Award for Best Marketing Performance Management Company
Company recognized for excellence in delivering real-time insights to help marketers maximize ROI VANCOUVER, British Columbia, August 7, 2019 — Allocadia, the creators of the Run Marketing movement, today was named Best Marketing Performance Management Company by the 2019 MarTech Breakthrough Awards. The MarTech Breakthrough Awards recognize companies, technologies, and...
How to Foster a Data-Driven Marketing Culture
It is fair to say that data is the new goldmine of our generation. The insights we’re able to pull from practically anything or anywhere are almost endless. But with so many points of information it can be tough to single out what really needs to be measured and why....
Meet the Allocadia team: Lights, Camera, Jorelle! A story of change
Every Allocadian has their own story to share. Meet Jorelle Almeda and learn about his journey at Allocadia. I was fresh out of college with a degree in History and a Minor in International Relations when I started my career at Allocadia. I worked part-time in sales during school, so...
Working Remotely: The New Norms of the Workplace
The workplace is always changing. Allocadia has embraced the fact that the best people for the job may not live where our office is, and we love this! Having a dynamic team with different experiences, histories, and expertise makes us better. By embracing and actively recruiting remote team members we...
Have the Confidence to Innovate and the Freedom to Fail
We all know how much technology there is for marketers today – marketing is far more of a science now than ever before because of the availability of customer and prospect data enabling marketers to make smarter decisions using precise and granular insights. However, the increase in data and insights...
ROI vs Attribution
ROI and attribution are two terms that marketers are very familiar with – or are they? After noticing a disturbing trend of marketers using these terms interchangeably, we knew we needed to address the problem head-on. They are both valuable measurements in a marketer’s arsenal, but only if they are...
Allocadia - Why Now
The time to change is now. The answer is Marketing Performance Management (MPM).
Don't Just Measure Marketing-Prove its Value to the Business. Here's How...
It’s the new year. Your CMO has laid out a vision for what they want your large, global marketing organization to accomplish. To get there, your Marketing Ops team is building a useful and integrated technology stack. They’re also working hard to keep campaign, response, and investment data clean, because...