Allocadia Measure & Optimize enables marketers to measure performance, optimize their activities and spend and make data-driven decisions to maximize their impact on the business.
Set the Stage for Better Measurement
Create a consistent way to measure marketing performance across all teams.
Measure ROI and ROMI
Bring accurate investment and results data together to measure marketing’s ROI.
Gain Confidence About Where to Invest
Make decisions based on measurement, double down on what is working.
Optimize Marketing Performance
Maximize resources by identifying activities that are under-performing and course-correct.
Layer on Attribution Models for Advanced ROI
Add attribution models to your ROI reports to make better decisions with different views of campaigns and activities’ performance.
Drive Increased Value to the Business
Measure the impact of marketing activities and campaigns, and adjust plans and investments.
Gain Enterprise Benefits Like:
Increase Impact
Increase Pipeline- to-spend ratio by 2x
Maximize ROI
Increase marketing ROI by 2.5X
Reduce CAC
Reduce customer acquisition costs by 25%
Optimize marketing spend and improve ROI today
We’ve more than doubled our pipeline-to-spend-ratio. Additionally, we’ve had record-setting quarters in terms of total pipeline contribution, despite budgets not going up. We’ve done more with less because we were able to identify and address inefficiencies.
Allocadia Measure & Optimize Key Capabilities
Measure Marketing Impact
Measure marketing performance with metrics such as ROI, pipeline creation, and revenue generation.
Measure Aggregate ROI
Measure and visualize ROI at the organizational, departmental, regional, and product levels.
Apply Attribution Models
Layer attribution models from external systems or leverage Allocadia’s attribution engine (Salesforce only) and get a different set of performance metrics.
Measure Attribution ROI
Measure and visualize ROI at the campaign and activity levels. Combine investment data with results data from attribution models and advanced ROI views. Compare ROI performance and understand which campaigns and activities are most efficient and effective.
See Different ROI Views
Break down ROI measurements by audience segment, campaign, business unit, region, and product line.
Measure Return on Intent
Track results against strategic objectives such as increasing market share and brand awareness to measure “Return on Intent”.
Visualize Performance in an Aggregated View
See how regions, different departments and product lines, perform against the set target. Generate reports from the dashboard to dig into the details.
Visualize Performance by Campaign
See how each campaign or program in the marketing plan performs against its targets and how much revenue it brings in. Generate reports from the dashboard to dig into the details.
Course-Correct as Needed
Generate reports from the dashboard to dig into the details for under-performing activities. Collaborate with teams to course-correct, align with department- or company-wide plans, and adjust investment as needed.
Connect to Data Warehouse and BI Tools
Push Allocadia data to enterprise BI tools and data warehouses to enrich existing data and create custom ROI and cost analysis reports.
Related stories
“What Should I Measure First?” A Marketer’s Hierarchy of Needs
I am test text block. Click edit button to change this text.
