Allocadia Measure & Optimize enables marketers to measure performance, optimize their activities and spend and make data-driven decisions to maximize their impact on the business.
Set the Stage for Better Measurement
Create a consistent way to measure marketing performance across all teams.
Measure ROI and ROMI
Bring accurate investment and results data together to measure marketing’s ROI.
Gain Confidence About Where to Invest
Make decisions based on measurement, double down on what is working.
Optimize Marketing Performance
Maximize resources by identifying activities that are under-performing and course-correct.
Layer on Attribution Models for Advanced ROI
Add attribution models to your ROI reports to make better decisions with different views of campaigns and activities’ performance.
Drive Increased Value to the Business
Measure the impact of marketing activities and campaigns, and adjust plans and investments.
Gain Enterprise Benefits Like:
Increase Pipeline- to-spend ratio by 2x
Increase marketing ROI by 2.5X
Reduce customer acquisition costs by 25%
Optimize marketing spend and improve ROI today
We’ve more than doubled our pipeline-to-spend-ratio. Additionally, we’ve had record-setting quarters in terms of total pipeline contribution, despite budgets not going up. We’ve done more with less because we were able to identify and address inefficiencies.
Allocadia Measure & Optimize Key Capabilities
Measure marketing performance with metrics such as ROI, pipeline creation, and revenue generation.
Measure and visualize ROI at the organizational, departmental, regional, and product levels.
Layer attribution models from external systems or leverage Allocadia’s attribution engine (Salesforce only) and get a different set of performance metrics.
Measure and visualize ROI at the campaign and activity levels. Combine investment data with results data from attribution models and advanced ROI views. Compare ROI performance and understand which campaigns and activities are most efficient and effective.
Break down ROI measurements by audience segment, campaign, business unit, region, and product line.
Track results against strategic objectives such as increasing market share and brand awareness to measure “Return on Intent”.
See how regions, different departments and product lines, perform against the set target. Generate reports from the dashboard to dig into the details.
See how each campaign or program in the marketing plan performs against its targets and how much revenue it brings in. Generate reports from the dashboard to dig into the details.
Generate reports from the dashboard to dig into the details for under-performing activities. Collaborate with teams to course-correct, align with department- or company-wide plans, and adjust investment as needed.
Push Allocadia data to enterprise BI tools and data warehouses to enrich existing data and create custom ROI and cost analysis reports.