Leadership Team
Kristine Steuart
CEO & Co-Founder
Kristine Steuart
CEO & Co-Founder
As CEO and Co-Founder, Kristine Steuart leads the Allocadia team in realizing their vision of a world where marketers make every dollar count. To rally behind their mission, Kristine is focused on building a world-class team and a culture of living our core values.
Kristine Steuart and her twin sister Katherine Berry co-founded Allocadia in 2010 after experiencing first-hand the difficulty in gaining insights into marketing investments and measuring marketing performance. Kristine has led Allocadia from a bootstrapped start up with a handful of customers to a global organization with hundreds of enterprise customers worldwide who manage billions of dollars in marketing spend in Allocadia, $30m in venture funding, and partnerships with marketing cloud leaders like Oracle, IBM and Marketo. With a radically better way to plan, budget and optimize their marketing investments, Allocadia’s enterprise software is helping propel marketers on a journey they have embarked upon: leading in their companies by driving real business impact.
Kristine is a speaker at local and global events, and writes a CMO Leading in Change blog series. Kristine was named among the Top Forty Under 40 by Business in Vancouver, the Top 10 Women in Tech to Watch in 2015 by inc. magazine, and one of BC’s top 35 most influential women in business. Allocadia has also received recognition as one of the Top 100 Tech Companies in BC and was awarded the 2015 Gartner Cool Vendor for CRM Marketing Applications.
Katherine Berry
CPO & Co-Founder
Katherine Berry
CPO & Co-Founder
Katherine Berry, Chief Product Officer and Co-Founder, uses her marketing expertise, technical know-how, and strong customer relationships to lead Allocadia’s product team. She is dedicated to creating innovative software solutions for Allocadia customers.
With her background in design and development paired with an understanding of enterprise marketing challenges, she is uniquely positioned to create marketing performance solutions. Since co-founding Allocadia with her twin sister Kristine Steuart in 2010, she has done just that. Katherine leverages the expertise and feedback of Allocadia customers to drive Allocadia product strategy, translating complex business requirements into a truly lovable, enterprise class product that delivers immense value to CMOs and marketing teams.
Katherine was recently named among the Top Forty Under 40 by Business in Vancouver, the Top 10 Women in Tech to Watch in 2015 by inc. magazine, and one of BC’s top 35 most influential women in business.
Katherine holds a master’s degree in media studies from the University of Oslo and a bachelor’s degree in communications from Simon Fraser University.
Ryan Marples
CTO
Ryan Marples
CTO
Ryan Marples is responsible for Allocadia’s products. An experienced technology leader and an accomplished author and speaker, Ryan is passionate about marketing technology along with modern software engineering and cloud delivery. In particular his experience and passion lies in early stage companies bringing valuable products to market quickly and effectively.
Before joining Allocadia, Ryan worked in research and innovation at SAP, where he was responsible for leading a technical team in building a new product that successfully graduated into the SAP enterprise lineup. He also held a variety of technology leadership positions at Salesforce.com, Business Objects and Crystal Decisions.
Ryan has co-authored multiple books on business intelligence and served as technical editor on several more, and he leverages this background in data to help solve big data problems for marketers.
Jocelyn Brown
SVP, Customers & Revenue
Jocelyn Brown
SVP, Customers & Revenue
As SVP, Customers and Revenue, Jocelyn Brown is dedicated to helping Allocadia’s customers achieve the highest levels of Marketing Performance Management and maximize the business value of their investments.
In her role, she oversees marketing, sales, partner and customer success teams to provide an exceptional customer experience. Her teams provide a seamless and value-driven experience to every customer, from initial interest though their continued growth, to best support their progression through the stages of budgeting, planning and performance excellence.
Having spent more than 17 years in the B2B and SaaS spaces, Jocelyn brings extensive experience building and managing high-performing customer success teams that drive recurring revenue and value, and develop life-long customers. Most recently she spent 9 years at Eloqua in customer success and global market readiness roles.
Samantha Bannister
VP, Finance & Operations
Samantha Bannister
VP, Finance
Samantha Bannister is the VP of Finance & Operations at Allocadia. Samantha is responsible for the overall financial management of the company and for multiple corporate functions including, finance, treasury, legal, governance, compliance, human resources, sales operations and financial strategy. Her key focus is on the metrics that drive the Company, and which promote strong informed decision making.
Samantha is an experienced financial executive with over 18 years extensive knowledge in the technology sector (SaaS). Prior to joining Allocadia in October 2014, Samantha spent 7 years with Talemetry working closely with the CFO and before that spent 7 years at ResponseTek, both Vancouver based technology companies. Prior to her achievements in the technology sector, Samantha also served as CFO of the MS Society of Canada, BC Division, VP Finance for Shavick Entertainment and spent 5 years with BDO Duwoody, where she earned her CPA designation.
T.J. Begley
VP, Solutions & Services
TJ Begley
VP, Solutions & Services
T.J. Begley brings his extensive experience in complex system implementation and client delivery to bear for all Allocadia customers. In his role, he ensures that they each receive the highest level of support and guidance in adopting Allocadia and maximizing their value.
Creating and growing successful customers through great project execution and excellent service/support delivery is his, and his team’s, focus.
Prior to moving to Vancouver and joining Allocadia, T.J. spent the first decade of his career working with Accenture in the UK, successfully leading cross-functional/multi-national teams and delivering major systems change for some of the world’s largest enterprises. He is driven in building a world class service delivery organization and in providing a great experience and successful outcomes for Allocadia’s customers.
T.J. holds an honours Science degree in Business Information Systems from University College Cork in Ireland.
Sam Melnick
VP, Marketing
Sam Melnick
VP, Marketing
Sam is focused on building a world class marketing team that drives revenue and helps to evangelize the Marketing Performance Management market. He is a former CMO industry analyst and self-professed marketing nerd.
Sam has over a decade of enterprise marketing experience as a marketing practitioner at Vivox, an award winning analyst in the CMO Advisory practice at IDC, and customer success leader at Lattice Engines. Sam is a frequent speaker at marketing industry events and author of original marketing research and thought leadership.
Sam considers himself a lifelong student of marketing, focusing on the disciplines of marketing technology, marketing investment benchmarks and strategies, organizational change management, and building high performing teams.
Sam is a graduate of UMass Amherst’s Isenberg School of Management and is based in Boston, MA with his wife and son (who he hopes is a future CMO.)
Connect him on Twitter and LinkedIn to chat about any of these topics.
Board
Kristine Steuart
CEO & Co-Founder
Kristine Steuart
Board Member
As CEO and Co-Founder, Kristine Steuart leads the Allocadia team in realizing their vision of a world where marketers make every dollar count. To rally behind their mission, Kristine is focused on building a world-class team and a culture of living our core values.
Kristine Steuart and her twin sister Katherine Berry co-founded Allocadia in 2010 after experiencing first-hand the difficulty in gaining insights into marketing investments and measuring marketing performance. Kristine has led Allocadia from a bootstrapped start up with a handful of customers to a global organization with hundreds of enterprise customers worldwide who manage billions of dollars in marketing spend in Allocadia, $30m in venture funding, and partnerships with marketing cloud leaders like Oracle, IBM and Marketo. With a radically better way to plan, budget and optimize their marketing investments, Allocadia’s enterprise software is helping propel marketers on a journey they have embarked upon: leading in their companies by driving real business impact.
Kristine is a speaker at local and global events, and writes a CMO Leading in Change blog series. Kristine was named among the Top Forty Under 40 by Business in Vancouver, the Top 10 Women in Tech to Watch in 2015 by inc. magazine, and one of BC’s top 35 most influential women in business. Allocadia has also received recognition as one of the Top 100 Tech Companies in BC and was awarded the 2015 Gartner Cool Vendor for CRM Marketing Applications.
Katherine Berry
Board Member
Katherine Berry
Board Member
Katherine Berry, Chief Product Officer and Co-Founder, uses her marketing expertise and technical know-how to lead Allocadia’s product team. She is dedicated to creating innovative software solutions for Allocadia customers.
Katherine co-founded Allocadia with her twin sister, Kristine Steuart. With a background as a developer and an understanding of enterprise marketing challenges, she is uniquely positioned to create marketing performance solutions. She drives Allocadia product strategy, translating complex business requirements into a product that delivers immense value to CMOs and marketing teams.
Katherine holds a master’s degree in media studies from the University of Oslo and a bachelor’s degree in communications from Simon Fraser University.
Nanon de Gaspé Beaubien-Mattrick
Board Member
Nanon de Gaspé Beaubien-Mattrick
Board Member
Nanon de Gaspé Beaubien-Mattrick is Founder of Beehive Holdings. Prior to founding Beehive, Nanon worked in sales and marketing for Playtex International before moving on to become Sr. Vice President of Telemedia Corporation for 10 years.
While at Telemedia, Nanon helped grow the company into Canada’s largest consumer magazine publisher with titles ranging from Elle and TV Guide to Canadian Living. She also helped oversee the building of Telemedia into one of the country’s largest radio operators.
Born in Montreal, QC, Nanon graduated with honors from Harvard College and earned an MBA from Harvard Business School. Nanon is fluent in English, French and Spanish. Nanon is currently serving as a Board of Director for Allocadia Software and the de Gaspé Beaubien Family Foundation. Nanon is married with two children and resides in California. Nanon has a weakness for chocolate and French Bulldogs.
Kevin Swan
Board Member
Kevin Swan
Board Member
Kevin is a Partner at iNovia Capital and is passionate about building technology companies and working with the entrepreneurs behind them. Kevin currently focuses on investments in SaaS, Digital Media and Connected Devices.
Prior to iNovia, Kevin worked various roles in product management, was a startup CEO, managed a seed-stage fund and spent over 10 years as a beekeeper.
Kevin has a BSc. In Mechanical Engineering from the University of Alberta and a MS in Mechanical Engineering from Stanford University, concentrating on control systems, dynamics, mechatronics and entrepreneurship. He serves or observes on the boards of Mitre Media, Allocadia and Drivewyze in addition to leading investments in Granify, Basis Science and Growlabs.
Anthony Lee
Observer
Anthony Lee
Board Member
Anthony Lee is a Managing Director of Altos Ventures, where he focuses on software and digital media investments.
Before joining Altos, Anthony led marketing efforts for three start-up companies including Evolve Software (Nasdaq:EVLV, later acquired by Oracle). Anthony began his career as a strategy consultant at McKinsey & Company and has published a national magazine.
Anthony serves as Chairman of TechSoup, the world’s largest non-profit distributor of computer software and hardware. He co-founded and co-chairs the C100, a network of top Canadian technology leaders dedicated to supporting Canadian entrepreneurs. Anthony is a member of the Pacific Council on International Policy and served as a term member of the Council on Foreign Relations. He is a founding member of the Full Circle Fund, a venture philanthropy group based in San Francisco. Anthony received his MBA from Stanford University and earned a BA in Politics and Economics from Princeton University.
Martin Angert
Board Member
Martin Angert
Board Member
Martin Angert is a Director with Susquehanna Growth Equity. He focuses on infrastructure and application software, SaaS, and marketplace businesses.
Before joining SGE, Martin was a Principal at Insight Venture Partners, where he spent nine years leading investments in software and internet companies spanning multiple industries.
Prior to that, he was a software developer in J.P. Morgan’s Application Delivery division.
Martin’s prior investments include TeamViewer (acquired by Permira), Kaseya, Firemon, Wix (NSDQ: WIX), DrillingInfo, Cvent (NYSE: CVT), New Relic (NYSE: NEWR), Cherwell Software, SmartBear Software, Academic Partnerships, Whitney University System, B2B-Center, Lytx, and RTS (acquired by MICEX).
Martin received dual degrees from the University of Pennsylvania’s Wharton School and its School of Engineering, graduating summa cum laude in Finance and Computer Science.
Martin was born in a former Soviet republic called Moldova and is fluent in Russian. In addition to playing every competitive sport under the sun (not always well), Martin loves to spend time with his wife and dog in the great outdoors.
Cindy Padnos
Observer
Cindy Padnos
Observer
Leveraging over 25 years of high-tech industry experience, Cindy Padnos is the founder and Managing Partner of Illuminate Ventures. Ms. Padnos focuses primarily in the Enterprise/B2B cloud and mobile computing sectors with a particular emphasis on SaaS applications and platforms.
Cindy currently serves as a board director or observer for Allocadia, BrightEdge Technologies, ChannelEyes, Hoopla Software, Opsmatic, Peerlyst, Xactly Corporation and Yozio.
As a prior successful entrepreneur, Ms. Padnos was founder and CEO of Vivant (now ORCL), CEO of Acumen (now DDI) and VP marketing at Scopus Technology (IPO). Cindy has been recognized as one of the Most Influential Women in Tech (Fast Company), Most Influential Women in Silicon Valley (New York Times) and dubbed ”Queen B2B” (VentureBeat). She is an advisory board member for Carnegie Mellon’s Tepper School of Business, for Astia and Springboard and is the author of the widely-cited white paper “High Performance Entrepreneurs: Women in High Tech”.
Advisors
Don Mattrick
Advisor
Don Mattrick
Advisor
A native Vancouverite, Don is an active member of the province’s business and educational community and has received various awards and recognition for his leadership in the technology sector.
Don has been names one of America’s “Top Ten Influentials” by Fortune magazine and Simon Fraser University awarded him the highest honour the university can bestow, the Doctor of Laws.
Don is the former CEO of social gaming company Zynga, as well as a member of its board of directors. At the age of 17, Don founded Distinctive Software, Inc. which was acquired by Electronic Arts in 1991 and subsequently became EA Canada. He took his passion for the industry and served as the President of Worldwide Studios for Electronic Arts for 15 years. Following this role, Don was the President of the Interactive Entertainment Business at Microsoft. There he was responsible for a collection of consumer businesses including Xbox 360, Xbox Live, Xbox One, Kinect, TV Music and Video services, Microsoft Mediaroom, as well as PC and mobile interactive entertainment.
Don’s passion for his work has shown in all of his ventures and he continues to bring that enthusiasm and creativity to Allocadia as an advisor.
Norm Francis
Advisor
Norm Francis
Advisor
Norm Francis spent 25 years in the software industry, first co-founding BSG which created ACCPAC and Simply Accounting, and later co-founding Pivotal Corporation, one of the early leaders in Customer Relationship Management software.
He was Pivotal’s CEO and Chairman of the Board as the company grew rapidly from a startup to a company with $100 million in revenue and 750 employees in 25 offices around the world. During his business career Norm served on several private and public corporate boards as well as industry committees.
Norm is a well-known technology angel investor and is an active mentor to entrepreneurs in the technology sector and university students. He is a member of the Board of Traction on Demand, a fast-growing Vancouver services and software company that was awarded one of the first “B Corp” designations in Canada for its social responsibility.
After retiring from active business involvement in 2001, Norm became a founding partner of Social Venture Partners Vancouver. SVP Vancouver pioneered venture philanthropy in Canada and he served continuously on the Board of Directors until 2013. He was recently honoured with SVP’s first Distinguished Partner award.
Norm holds a B.Sc. in computer science from the University of British Columbia, and is a Fellow of the CPA Institute of British Columbia.
Investors
In December 2015, Allocadia announced it raised a Series B financing for US$16.5 million (CAD$22 million), bringing the company’s total funding to US$24 million (CAD$30 million). The round was led by Susquehanna Growth Equity (SGE), with participation from existing investors iNovia Capital, Altos Ventures, Nanon de Gaspé Beaubien-Mattrick of Beehive Holdings, Illuminate Ventures, Don Mattrick, and Norm Francis of Boardwalk Ventures. Founded in 2010, Allocadia grew solely through the continued satisfaction of its global customers. In June 2014, Allocadia announced a $7M Series A to fuel future growth in the multi-billion dollar CMO marketing cloud technology market.