Our Story
Today, Allocadia drives confidence in marketing…
10,000
Marketers
$25B
in Marketing Spend Managed
1 Million
Hours Saved
$25B
in Revenue Influenced
Scroll to discover our story
Two marketers saw an opportunity
The Allocadia story begins with the entrepreneurial spirit and ambition of two identical twin sisters who shared a collective desire to create and innovate.
While operating their first venture, a marketing services company, they witnessed their customers struggling with a familiar marketing pain – managing multi-million dollar budgets across multiple spreadsheets dispersed throughout the organization. Their customers lacked visibility into marketing spend, couldn’t answer basic questions about spend forecast or commit, or communicate the ROI on their marketing spend.
They knew there had to be a better way.
2010
Jul
An Idea Was Born
Inspired, Kristine and Katherine begin sketching out plans for a software service and start building a prototype.
Jan 24
Introducing Allocadia
Their prototype in hand, the sisters hop on a plane to the DMA (Data & Marketing Association) Annual Conference, and quickly sign their first customer. Allocadia is born.
Learn about Allocadia’s Vision2011
Jul
Garage Sessions
Allocadia being bootstrapped in early days meant garage sessions for collaboration were a must! We still do garage sessions today!
Sep
Juniper Networks
We sign our first enterprise customer Juniper Networks, soon after, Citrix, VMware, F5 Networks, and we're on our way.
2012
Jan
Eloqua becomes the first of many Allocadia partners to help us bring confidence to marketers.
Jan
Marketing Performance Management
We choose our category! Should it be MRM – Marketing Resource Management? No, let’s make it MPM – Marketing Performance Management! We're the first to label this, and become category leaders with brands like Microsoft, Philips Lighting, and RedHat choosing us in this space.
2013
Jun
Marketo
Marketo puts our CEO in front of 4,000 marketers to deliver the keynote at the 2013 Marketo Summit, announcing Marketo Financial Management with Allocadia.
2014
Jun
Allocadia raises $7M in Series A financing to continue exponential growth and expansion (following a tour of Silicon Valley in a Fiat!).
Read more
Jun
Allocadia’s Purpose-Designed New Space
After four years of shared space, Allocadia moves into its very own office. The focal point of this office is a butterfly wall mural, highlighting our culture of transformation.
Jun
Allocadia Community Engagement program launches, with a strategic focus on empowering girls & women to pursue technology and/or entrepreneurship.
Read more2015
2016
Mar
#RunMarketing
#RunMarketing is born. A marketing campaign that is now entrenched in our brand and culture began as an idea for event season. The idea of Run vs Do marketing continues to spread!
2017
Apr
DMN Awards
Allocadia wins big at the DMN Awards, taking home both the Marketing Technology Company of the Year and Analytics Company Winner.
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Jun
Technology Impact Awards
Allocadia wins the BCTIA for Community Engagement. The best award we could win as it celebrates and recognizes how far Allocadians go beyond their job titles.
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Sep
Run Marketing Awards
Being continuously amazed by how marketers #RunMarketing, we launch our own annual awards to celebrate their success. Winners in the inaugural year included exceptional marketers from GE Digital, Microsoft, SmartBear, RedHat & Intralinks.
Read more2018
Jan
We hit customer milestones - as we hit $20B managed marketing spend in Allocadia we now save our customers 1 million hours & influence $15B in revenue.
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